©2019 by Daniel Assouline. Proudly created with Wix.com



When I was a young man, I wanted to change the world.​ 

When I failed at changing the world, I tried to change my nation. 

When I failed at changing my nation, I tried to change my town.

And when I failed there too, I tried to change my family.​ 

Today, I realize that the only person I could have changed is myself. 

And that if I had changed myself then I could have changed my family, 

and that together, perhaps, we could have changed our town, 

our nation and the world.

Kinshasa, Zaire, 1975

A little about me




I was born in Montreal, Canada in 1969. ​


I have since lived in Zaire (Congo now), Guadeloupe, France, the USA and Mexico (in that order) - all pleasant experiences in their own rights. It feels enriching to have lived in so many different places, bringing new perspectives to my life.


I am a proud father of 4 wonderful and beautiful children that have proven to be a bigger challenge to raise than any business I've ever built :)


I was and remain a nerd at heart. (I sold my first software program at 13).   I love gadgets, science, technology, reading & discovering.



At the age of 50, I have finally achieved my dream of being able to pick the projects that occupy the hours of my days. It's long been a dream to retire... and while I am far from retiring - it feels very much like I am...

For the first time of my life, I get to direct the energies on the projects that I really love and for other reasons than financial gain. For the sheer pleasure of doing things well... of doing things right... of doing the right things above all.


MBA from Queen's University   -   London, Ontario


  • Spend weeks on end sailing with my family and friends.

  • Cook, grill & prepare anything tasty and fresh.

  • Eat well, travel and discover the world.

  • Beauty in all of its forms.

  • Meet old and new friends alike.

  • Give some of my time to causes that are worthwhile (and there are so many...)

  • The world of yesterday (Stefan Zweig),

  • A brief history of nearly everything (Bill Bryson),

  • All of Dostoyevsky, Tolstoy, Thomas Mann, Stefan Zweig

  • Sapiens (Yuval Noah Harari)

  • The subtle art of not giving a f**k, (Mark Manson)

"In a world where you can be anything,
be kind."

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